POS Branding Restructure strategy
The L&T switchgear division had issues with its POS branding. POS branding was not up to the quality standards of the company. There was low customer engagement with the installations.
To improve brand engagement and visitor experience, L&T chose to work with Qeni.
After detailed discussions with the client and the end users, the Qeni Project team has re-designed the entire process. We focussed and improved customer experience within the retail stores and touchpoints.
POS Branding Restructure strategy
The L&T switchgear division had issues with its POS branding. POS branding was not up to the quality standards of the company. There was low customer engagement with the installations.
To improve brand engagement and visitor experience, L&T chose to work with Qeni.
After detailed discussions with the client and the end users, the Qeni Project team has re-designed the entire process. We focussed and improved customer experience within the retail stores and touchpoints.
Smart Recee & Pre Planning
We created a real-time recce system by capturing the internal & external environment of the store. Once submitted, the recce is synced with our project management dashboard instantly, where other stakeholders of the brand can review and approve on an immediate basis.
Live Planning & Reporting
An implanted system where all the stages of planning, designing and production can be tracked in real-time. Also, the instant feedback system from the retailers helped the brand address the concern in real-time.
Installation Process
Once the brand gives thumbs up we ensure the minimal turnaround time (TAT) is optimized and the installations are delivered in a timely manner.
Smart Recee & Pre Planning
We created a real-time recce system by capturing the internal & external environment of the store. Once submitted, the recce is synced with our project management dashboard instantly, where other stakeholders of the brand can review and approve on an immediate basis.
Live Planning & Reporting
An implanted system where all the stages of planning, designing and production can be tracked in real-time. Also, the instant feedback system from the retailers helped the brand address the concern in real-time.
Installation Process
Once the brand gives thumbs up we ensure the minimal turnaround time (TAT) is optimized and the installations are delivered in a timely manner.
Exhibition Activation
Gathering of professionals and Electric automation companies to promote and showcase a diverse range of electrical equipment and services. To ensure an impactful visitor experience, L&T chose to work with Qeni on the exhibition’s creative conceptualisation, overall brand identity, and space planning in multiple locations and designs. Qeni team was also responsible for the stall’s actual construction.
Exhibition Activation
Gathering of professionals and Electric automation companies to promote and showcase a diverse range of electrical equipment and services. To ensure an impactful visitor experience, L&T chose to work with Qeni on the exhibition’s creative conceptualisation, overall brand identity, and space planning in multiple locations and designs. Qeni team was also responsible for the stall’s actual construction.
Contest Marketing Campaign
Contests are a unique way to drive brand awareness and audience engagement. It’s a fun and interactive way for customers to engage with your brand. Qeni strategies and designed a festival contest campaign for the brand, which was a huge success, and every year there is remarkable growth in product sales during this period.
Contest Marketing Campaign
Contests are a unique way to drive brand awareness and audience engagement. It’s a fun and interactive way for customers to engage with your brand. Qeni strategies and designed a festival contest campaign for the brand, which was a huge success, and every year there is remarkable growth in product sales during this period.
