Disease Awareness Campaigns
The patient awareness of Rheumatology was as low as 15%, and Ipca wanted to improve it. The brand wanted to reach out and communicate, but as the patients were locked up in their homes, the Doctor visits were impossible.
Proposed virtual webinars as a knowledge-sharing platform between Rheumatologists and patients. Created disease awareness films with real-life actors and urged patients to consult Doctors if they had symptoms. These films were dubbed in all major Indian languages and promoted on social media.
The brand is actively promoting weekend webinars with noted Rheumatologists on social media. The disease awareness film is very effective, and the brand wants to produce more such films. Awareness about Rheumatoid Arthritis has increased by a small percentage point. As the world has opened slightly, the business has correspondingly improved. The Simple Tasks team has accomplished this through various methods, including public service announcements, patient testimonials, and collateral pieces.
