World Heart Day Activation
To raise the awareness against cardiovascular diseases and importance Cardiovascular disease (CVD) remains the world’s number one killer, resulting in 18.6 million deaths a year .
Rajagiri Hospital is one of the best and most comprehensive cardiology services provider in Kochi , featuring state of the art diagnostic and therapeutic equipment and renowned doctors On World Heart Day Brand want innovative ways to connect people to create awareness about heart diseases encouraging people to focus on their heart as well -being and keep it healthy and happy . Qeni was tasked to provide end to end execution and management of the Activation.
The objective of the campaign was to encourage public to take at at least 15 minute a day for exercise . The activation involved participants’ engaging in exercise cycle pedalling competition . Participants were then rewarded with various gift items depending on the amount of heart filled on the screen while they were able to pedal out within a specific time.
Active participation of public ,employees and other stake holders made the program a big success
