SBI Life Insurance Co Ltd
Contests and campaigns are crucial for an insurance company as the insurance agents need to be constantly self-motivated and raise the bar for themselves. And set benchmarks for the contest and track their progress over prior performance on a live leader board. The agent who has a substantial improvement in his performance when compared to his previous record wins the contest. This contest also helps in increasing the sense of personal ownership that an agent has over his or her performance.
The brand engaged Qeni to handle their multiple Contest based Event Projects to recognize and reward the performers who garnered new business for the campaign floated by the company. The winners of the campaign were felicitated by Celebrity Film actors or Iconic Sports Personalities.