Punjab and Sind Bank

Punjab and Sind Bank

Challenges

Team Qeni faced a unique challenge when tasked with transforming a raw space into a stunning event venue for the Punjab and Sind Bank Corporate Office inauguration. Every detail, from branding and flooring to air conditioning, had to be preciously planned and executed to ensure a flawless and elegant setting for the grand occasion. 

The inauguration was graced by the Finance Minister, Smt. Nirmala Sitharaman, adding to the protocol nature of the event, necessitating strict adherence to all Ministry protocols. Furthermore, seamless coordination with law enforcement and security agencies was paramount to guarantee thorough security measures for the event.

Challenges

Team Qeni faced a unique challenge when tasked with transforming a raw space into a stunning event venue for the Punjab and Sind Bank Corporate Office inauguration. Every detail, from branding and flooring to air conditioning, had to be preciously planned and executed to ensure a flawless and elegant setting for the grand occasion. The inauguration was graced by the Finance Minister, Smt. Nirmala Sitharaman, adding to the protocol nature of the event, necessitating strict adherence to all Ministry protocols. Furthermore, seamless coordination with law enforcement and security agencies was paramount to guarantee thorough security measures for the event.

Concept and Design

Incorporating the iconic brand colours of Punjab and Sind Bank into our branding, we have carefully designed a storyboard showcasing the bank’s milestones from 1908 to 2023. This storyboard artfully portrays the 115-year history of the bank, emphasizing its enduring legacy. 

Our primary objective is to highlight the bank’s unwavering commitment to the community, as embodied in the powerful slogan, “Where service is a way of life. “ With a minimalist design approach, we have curated a theme that exudes subtle elegance, ensuring that it resonates with grace rather than overwhelming the audience.

Concept and Design

Incorporating the iconic brand colours of Punjab and Sind Bank into our branding, we have carefully designed a storyboard showcasing the bank’s milestones from 1908 to 2023. This storyboard artfully portrays the 116-year history of the bank, emphasizing its enduring legacy. Our primary objective is to highlight the bank’s unwavering commitment to the community, as embodied in the powerful slogan, “Where service is a way of life. “ With a minimalist design approach, we have curated a theme that exudes subtle elegance, ensuring that it resonates with grace rather than overwhelming the audience.

 

Mobile and Whats App Banking Video Production

PSB has recently made strides in the banking sector with the introduction of a mobile app and WhatsApp banking. To demonstrate the functionality of the WhatsApp banking feature, Qeni’ s video production team has developed an instructive video. This video was unveiled at an event by the Finance Minister, Smt. Nirmala Sitharaman, with the aim of raising awareness about PSB’s technological advancements.

Mobile and Whats App Banking Video Production

PSB has recently made strides in the banking sector with the introduction of a mobile app and WhatsApp banking. To demonstrate the functionality of the WhatsApp banking feature, Qeni’ s video production team has developed an instructive video. This video was unveiled at an event by the Finance Minister, Smt. Nirmala Sitharaman, with the aim of raising awareness about PSB’s technological advancements.

Remote Location Live Interaction PSB Karimganj Branch

The PSB Corporate office inauguration featured a virtual branch inauguration in Karimganj, Assam. The event included live interaction between the branch staff and customers, connecting the Delhi pod with the Assam pod.

Moreover, customer feedback was gathered as a contingency measure. At the main event in Delhi pod, Finance Minister, Smt. Nirmala Sitharaman, virtually inaugurated the PSB Karimganj Branch. The two-way live interaction was conducted seamlessly during the even.

Remote Location Live Interaction PSB Karimganj Branch

The PSB Corporate office inauguration featured a virtual branch inauguration in Karimganj, Assam. The event included live interaction between the branch staff and customers, connecting the Delhi pod with the Assam pod. Moreover, customer feedback was gathered as a contingency measure. At the main event in Delhi pod, Finance Minister, Smt. Nirmala Sitharaman, virtually inaugurated the PSB Karimganj Branch. The two-way live interaction was conducted seamlessly during the event

The development of branding communication touch points with the bank’s Marcom team involved extensive brainstorming. Planning and workflow development for catering were also challenging areas. The event was attended by several State Ministers, Central Ministers, and VIPs, requiring careful protocol and security measures. Despite these challenges, the event was carefully planned, and design innovation played a significant role in its success.

The development of branding communication touch points with the bank’s Marcom team involved extensive brainstorming. Planning and workflow development for catering were also challenging areas. The event was attended by several State Ministers, Central Ministers, and VIPs, requiring careful protocol and security measures. Despite these challenges, the event was carefully planned, and design innovation played a significant role in its success.

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