Overview
The summit was held in Kovalam, internationally renowned beach destination. Conference was supported by Ipca Laboratories ltd. Ipca is fully integrated pharmaceutical company that manufactures over 350 formulations and 80 APIs for various therapeutic segments. Leading brands in Pain, Rheumatology, Antimalarials and Hair care therapy in India. Our task was to design and produce an environment which would capture the audience attention to CTD brand. Greater delegate engagement and networking were paramount to the success of the project. Client brief to Qeni was to enable more targeted delegates engagement strategy for the brand visibility.
Overview
The summit was held in Kovalam, internationally renowned beach destination. Conference was supported by Ipca Laboratories ltd. Ipca is fully integrated pharmaceutical company that manufactures over 350 formulations and 80 APIs for various therapeutic segments. Leading brands in Pain, Rheumatology, Antimalarials and Hair care therapy in India. Our task was to design and produce an environment which would capture the audience attention to CTD brand. Greater delegate engagement and networking were paramount to the success of the project. Client brief to Qeni was to enable more targeted delegates engagement strategy for the brand visibility.
What we did
Delivering production, logistics, and creative communications, we worked with the IPCA Marketing team to provide an experience with intense audience interaction through exceptional and immersive experiences. We developed a full communication strategy, creating an aspirational environment features CTD brand identity in all touch points and the prominent creative installation of the brand on the main stage which provided immediate brand immersion and set the scene for the exciting launches during the event.
What we did
Delivering production, logistics, and creative communications, we worked with the IPCA Marketing team to provide an experience with intense audience interaction through exceptional and immersive experiences. We developed a full communication strategy, creating an aspirational environment featuring CTD brand identity in all touch points and the prominent creative installation of the brand on the main stage, which provided immediate brand immersion and set the scene for the exciting launches during the event.
What made it successful
Expert registration and abstract management services, complete onsite registration solution and online reporting include customized KPI reporting enabling clients to monitor the event attendance goals in real-time. Biographical videos introducing the keynote speakers were created, and visually engaging presentations were designed to deliver critical information in a memorable format. The Q&A and speaker sessions were also so successful that the client plans to consider this model moving forward.
What made it successful
Expert registration and abstract management services, complete onsite registration solution and online reporting include customized KPI reporting enabling clients to monitor the event attendance goals in real-time. Biographical videos introducing the keynote speakers were created, and visually engaging presentations were designed to deliver critical information in a memorable format. The Q&A and speaker sessions were also so successful that the client plans to consider this model moving forward.
Qeni designed and produced an engaging educational event with brand prominence that allowed the Hypertension association to connect and interact with 1000 + attendees across the globe. Objectives included keeping the attendees engaged and inspired during the sessions and entertainment and maintaining high levels of energy and interaction throughout the event.
Qeni designed and produced an engaging educational event with brand prominence that allowed the Hypertension association to connect and interact with 1000 + attendees across the globe. Objectives included keeping the attendees engaged and inspired during the sessions and entertainment and maintaining high levels of energy and interaction throughout the event.
